In their new documentary Feeding Frenzy, Sut Jhally and a savvy set of experts and practitioners unpack the contradictory, confusing, ubiquitous, and deeply problematic discourses of agriculture, food, and health, raising critical questions about responsibility, choice, and power without succumbing to the moral panic of many other films. 'Given the sheer power of today's consolidated food industry as a marketing behemoth, it's a relief to have the critical eye of Media Education Foundation dissect what's being sold to consumers as a healthy food system.

Erica Scharrer | Chair of Communication at the University of Massachusetts, Amherst Watch this film and show it to your students!' Zeroing in on the corporate practices of the multibillion-dollar food industry, this film adds a fresh and essential perspective to current debates about corporate power, food, and health. Justin Lewis | Head of the Cardiff School of Journalism, Media, and Cultural Studies at Cardiff University 'Joining Supersize Me and King Corn as one of the decade's very best food documentaries, Feeding Frenzy covers important and, as of yet, unchartered territory as it turns a keen and critical eye on the marketing practices of the food industry. It lays bare how taxpayer subsidies designed to feed hungry Americans during the Great Depression have enabled the food industry to flood the market with a rising tide of cheap, addictive, high calorie food products, and offers an engrossing look at the tactics of the multibillion-dollar marketing machine charged with making sure that every one of those surplus calories is consumed.įeatures industry analysts, health experts, and advertising scholars, including Marion Nestle, Kelly Brownell, Sut Jhally, Brian Wansink, and Michele Simon. While discussions about this spiraling health crisis have tended to focus on the need for more exercise and individual responsibility, Feeding Frenzy trains its focus squarely on the responsibility of the processed food industry and the outmoded government policies it benefits from. The result has been a widening epidemic of obesity-related health problems, including coronary heart disease, high blood pressure, stroke, and Type 2 diabetes. have more than doubled for children and tripled for adolescents - and a startling 70% of adults are now obese or overweight.

Over the past three decades, obesity rates in the U.S.

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